Project Explanation
This project is a comprehensive reimagining of the packaging for Pinegrove’s Skylight album, focusing on the themes of interaction, reflection, and despair. Drawing inspiration from indie and alternative album art traditions, the design employs a kinegram (an interactive visual device that animates as users manipulate the packaging) alongside abstract and symbolic elements like a mirrored tracklist and Rorschach motifs. These design choices visually echo the album’s emotional depth and lyrical ambiguity. The packaging extends into customisable merchandise and digital components, creating a cohesive and immersive experience that invites fans to personally engage with and interpret the album’s meaning.
Design Process
Early Proposals
Colour Variation
Final Covers
Further Deliverables
The extra merchandise for the Skylight repackaging project is designed to deepen the listener’s emotional connection to the album through interactivity, personalisation, and thematic coherence.
Key items include:
Customisable products (e.g. shirts, tote bags, phone cases) featuring kinegram designs that fans can personalise with words or phrases, enhancing emotional resonance.
Concert ticket incorporating a kinegram barcode and customisation options, designed to be a lasting keepsake.
Light projection sheets made from layered acetate, which respond to light and symbolise key album themes like revelation and vulnerability.
